Ian Latchmansingh

Human-Centric Design Leader & Technologist in NYC

My résumé is best seen on LinkedIn. Otherwise, you can reach me via this contact form. I am currently the Head of Design for PanasonicWELL, a US-based R&D group working at the intersection of connected devices, families, and wellness.

Most recently served as Principal Design Technologist for AWS Prototyping & Cloud Engineering in NYC from 2019 - 2023. I designed and built human-centric prototypes that employ Artificial Intelligence, Machine Learning, Robotics, Internet of Things, and Spatial Computing. Previously a UX Director for start-ups and digital creative advertising.
Organizations I’ve worked with include:

  2. Wendy's
  3. Lloyds of London
  4. Better.com
  5. Bridgestone
  6. The New York Times R&D
  7. Veeva
  8. Disney
  9. John Deere
  10. PODS



  • Virtual Remote Auditing for GxP Compliance
  • CV/ML Detection of Product Defects in Aluminum Manufacturing with Fully-Synthetic Data
  • Agricultural Cost Center Business Intelligence for IoT-equipped Farms
  • Realtime Inventory Forecasting for Just-in-Time Manufacturing
  • Supply Chain Weakness Dashboards for Agricultural Logistics
  • Municipal Infrastructure Prediction and Planning Tools
  • Disaster Risk Monitoring Search Interfaces for Restoration Contractors


  • VUIs for Drive Thru Restaurants
  • Consumer Care Care Subscription Services
  • Live Interactive Journalism
  • Virtual Doping Detection for Physical E-Sports
  • Online Learning for First-Time Homebuyers


  • VUI Design for Clinical Trials and Medication Adherence
  • Distributed Consumables Procurement for Container Shipping
  • Connected Devices for C-Store Cleanliness Monitoring and Task Management
  • Predictive Fleet Vehicle Maintenance for SMBs
  • Intelligent Damage Detection for Rental Vehicles
  • Hybrid UIs for Realtime Customer Service Analytics

How do we train models to classify non-existent artifacts? I propose acknowledging the emerging role of a Situation Designer: one who creates virtual representations of real-world circumstances for training and simulation. I also highlight advancements in design technology like digital twins and machine learning model training for synthetic image data generation, with focus on parameterizing environmental and situational factors to create realistic virtual scenes.

As of 2021, with hundreds of millions of Alexa-enabled devices globally, industries are exploring voice-driven services. The presence of natural language user interfaces in households offers a chance to extend healthcare services beyond traditional settings. While refining assistants' capabilities, designing conversations based on fundamental principles enhances user care quality. This guide is for designers, especially those new to conversational UX for patients, providing insights into key aspects.
Filed under:

Drawing parallels between Jurassic Park and a design-focused startup, I highlight the challenges faced when a founder is deeply involved. I outline scenarios hindering effective design sprints, such as founders lacking patience and being emotionally attached to their vision. I also include proposed solutions like: highlighting tangible deliverables and framing feedback as advice. We must emphasize recognizing positive founder qualities while ensuring their behavior doesn't derail design.
Filed under:
Leadership, Design

Design is done when there is nothing left to take away.